5.5 Million Hours of Undivided Attention — And Nobody's Buying It
There are between 1 to 1.5 million active porta potties across the U.S.
Construction sites. Road races. Music festivals. Golf courses. College games. Parks.
Every day, a potential customer steps inside one of them.
No scrolling. No skipping. No competing ads.
Your brand, 54 seconds, no distractions.
Add those seconds up across the country and you get 5.5 million hours of attention a year.
And almost nobody is buying it.
The best part?
A porta potty’s location tells you where they are, what they are doing, and often who they are.
A porta potty at a golf course reaches a different audience than one at a marathon, a construction site, or a tech conference.
Connect with some of the toughest to reach audiences such as:
Oil fields and industrial sites: young to middle-aged blue-collar men with high incomes, spending power, and daily demand for workwear, tools, trucks, telecom, insurance, nicotine alternatives, energy products, and financial services.
Construction sites: tradesmen, foremen, subcontractors, and contractors — a hard-to-reach audience that buys boots, gloves, tools, safety gear, trucks, food, training, and other services tied to the job.
Golf courses: affluent adults, often male, often business owners, executives, or professionals. A premium audience for financial services, travel, automotive, healthcare, luxury goods, and B2B brands.
Road races and marathons: health-conscious, educated, above-average-income consumers who spend on fitness, wellness, apparel, shoes, supplements, travel, and experiences.
Music festivals: younger consumers in discovery mode, open to new brands in beverage, apparel, beauty, entertainment, mobile apps, and lifestyle products.
College games and campus events: younger adults forming brand loyalties - valuable for telecom, beverages, food, apparel, recruiting, finance, and consumer apps.
Tech conferences: high-income professionals, founders, engineers, and decision-makers who are notoriously difficult to reach through traditional ads but highly valuable to software, recruiting, cloud, AI, and enterprise brands.
BitBoard puts your brand in front of the most captive audience in marketing. Where scrolling is not an option.
Learn more at bitboardads.com
