Why Porta Potty Ads?

Marketer David Trott wrote that all good advertisements require three things - Impact, Communication, and Persuasion. Grabbing attention is hard. Impact, or the ability to get noticed, can be influenced by an ad’s placement. Portable restroom ads offer many advantages to maximize Impact.  

• Captive Audience: Porta potty ads offer the unique advantage of an undistracted audience to engage consumers one-on-one. No phone scrolling in the porta potty.

• High Dwell Time: A fancy marketing term for the time spent viewing an ad. The higher the better. Porta potty ads offer dwell times of 54 seconds for males and 75 seconds for females. That’s a lot of time to get noticed. Compare that to 7 seconds for a billboard and 3 seconds for a typical social media ad.

• Repeat Exposure: Nature’s needs means high viewing frequency. That’s great for multiple ad exposures and improved recall.

• Targeted Demographics: Reach the right people in the right place. At a park, reach hikers and outdoor enthusiasts. At a construction site, reach workers directly at the workplace. The need for portable restrooms at many types of locations- festivals, marathons, beaches, parks, construction sites, and oil refineries—ensures exposure to diverse audiences.

• Innovative: Break thru the clutter and stand out. To quote marketer Bill Bernbach, “In advertising, not to be different is virtually suicidal.”