Why Porta Potty Ads?

Marketer David Trott wrote that all good advertisements require three things - Impact, Communication, and Persuasion. Grabbing attention is hard. Impact, or the ability to get noticed, can be influenced by an ad’s placement. Portable restroom ads offer many strategic advantages to maximize Impact.  

• Captive Audience: Porta potty ads offer the unique advantage of an undistracted audience to engage consumers one-on-one. No phone scrolling in the porta potty.

• High Dwell Time: A fancy marketing term for time spent viewing an ad. The higher the better. Porta potty ads offer dwell times of 54 seconds for males and 75 seconds for females. That’s a lot of time to get noticed.

• Repeat Exposure: Nature’s needs means high viewing frequency. That’s great for multiple ad exposures and improved recall.

• Targeted Demographics: Reach the right people in the right place. At a park, reach hikers and outdoor enthusiasts. At a construction site, reach workers directly at the workplace. The need for portable restrooms at many types of locations- festivals, marathons, beaches, parks, construction sites, and oil refineries—ensures exposure to diverse audiences.

• Innovative: Break thru the clutter and stand out. To quote Bill Bernbach, “In advertising, not to be different is virtually suicidal.”