Event Marketing - Discover the Porta Potty
You might think that event marketing is only for massive brands at gigantic events such as Coachella or other large festivals. But if you consider your local school and church fair or a Friday night football game or community picnic as events, the opportunities for exposure can be game-changers for your brand. And it's all because of an advertising method gaining popularity - the porta potty. At first glance, it might seem unconventional, but when you dig deeper, the benefits of this type of advertising becomes clear.
1. Guaranteed Visibility
One of the main challenges in advertising is ensuring that your message is seen. Even if you have the best ad in the world, if no one sees it you won’t benefit. At fairs, festivals, and other outdoor events, porta potties are a necessity and that ensures high foot traffic to these areas. Porta potty ads are sure to be seen because of their strategic placement unlike traditional billboards or banners that can blend into the background.
2. Captive Audience
When people use a porta potty, they have limited or no distractions. This creates a unique opportunity for advertisers to capture the undivided attention of their audience. With a well-designed ad, you can communicate your message effectively to a captive audience with exposure averaging 54 seconds - a rare amount of attention compared to other types of advertising.
3. Cost-Effective
Compared to other forms of event advertising, porta potty ads are relatively inexpensive. Billboards, digital screens, and prime booth locations can cost a significant amount, especially at large events. Porta potty advertising, on the other hand, provides a cost-effective alternative yet with high visibility and engagement potential.
4. Memorable and Unique
The novelty of porta potty advertising makes it memorable. Attendees are likely to recall your ad simply because it was in an unexpected place. According to an American Restroom Association Study, “78% of restroom visitors could recall one or more of the viewed restroom ads.” When people talk about the event, they are likely to mention the creative porta potty ads they saw, further spreading your message through word-of-mouth.
5. Targeted Marketing
Fairs and festivals attract diverse crowds, but they often have specific themes or target demographics. Whether it's a music festival, a county fair, or a school or church event, you can tailor your porta potty ads to resonate with the specific audience attending. This targeted marketing approach ensures that your message reaches the right people, increasing the chances of a positive response.
6. High Engagement
Interactive or humorous ads can significantly increase engagement. With the right creative approach, you can turn a mundane trip to the porta potty into a memorable brand experience. QR codes, social media hashtags, and interactive elements can encourage attendees to engage with your brand online, extending the reach of your advertisement beyond the event itself. Porta potty ads offer you full creative control.
7. Reinforces Other Advertising Efforts
Porta potty advertising can also complement other marketing efforts at the event. By reinforcing messages seen on banners, booths, or digital screens, porta potty ads help create a cohesive marketing campaign that resonates with attendees.This multi-touch approach increases the likelihood that your message will be remembered.
Standing Out
In the competitive world of business, standing out is crucial. BitBoard’s porta potty advertising offers a unique, cost-effective, and highly visible way to capture the attention of event attendees. It can be an opportunity to promote your brand, a new product or offering, or find new employees with help wanted ads. Next time you're planning your marketing strategy, consider a local fair or festival combined with the powerful impact of porta potty advertising.
