Smart Local Advertising That Can’t Be Skipped
In a world of nonstop scrolling and digital noise, outdoor advertising stands out as a real-world way to get noticed. Whether it’s a billboard on a busy street or a creative ad on a porta potty at a local event, outdoor, or out-of-home (OOH), ads offer something digital can’t: guaranteed visibility in the places people actually go.
From restaurants to home services, smart businesses are reconnecting with their communities through physical advertising—and seeing serious results.
1. High Visibility and Reach
Outdoor ads are hard to miss. Billboards, signs at bus stops, and ads at events or construction sites all get seen by people walking, driving, or waiting nearby. Because your message shows up repeatedly in everyday places, it sticks.
2. Target the Right People
You can place ads exactly where your audience hangs out—at parks, job sites, festivals, or shopping areas. For example, a restaurant might advertise at a community fair, or a contractor might reach workers directly at a construction site via porta potty ads. Smart placement means better targeting and better results.
3. Cost-Effective Exposure
Outdoor ads are often more affordable than digital or TV, especially for local campaigns. They stick around longer and reach more people over time—without paying for every click or impression.
4. Creative That Pops
Outdoor ads give you room to be bold. A simple, clever message or striking visual can make your brand unforgettable. And when your ad is in an unexpected spot—like a restroom door—it’s more likely to be remembered and talked about.
5. Build Local Presence
People trust local businesses they see around town. Having your ad show up on a regular route or at local events helps build familiarity. It sends a clear signal: you're here, you're local, and you're open for business.
Porta Potty Ads: A New Kind of Billboard
What makes them so powerful? Let’s break it down:
High Engagement: People spend 50–75 seconds inside with little to no distraction. That’s your window to connect.
No Ad Clutter: Unlike digital platforms full of competing messages, this space is yours alone.
Easy to Remember: People remember things that surprise them, and restroom ads definitely do that. In fact, 78% of people recall an ad they saw in a restroom, according to the American Restroom Association.
Buzz-Worthy: It’s the kind of ad people talk about with friends, which gives your message even more reach.
| Local Business Type | Common Outdoor Ad Channels | Sample Porta Potty Opportunities |
|---|---|---|
| Restaurants and Cafés | Billboards, transit ads, posters | Construction Sites; Fairs & Festivals |
| Healthcare Services | Bus stops, billboards near clinics | Fairs & Festivals |
| Gyms and Fitness Centers | Bus wraps, billboards near fitness centers | Running & Sporting Events |
| Automotive Services | Highway billboards, transit ads | Running & Sporting Events; Fairs & Festivals |
| Financial Services | Billboards, bus shelters | Running & Sporting Events; Fairs & Festivals |
| Education Institutions | Campus posters, transit ads | Fairs & Festivals |
| Personal Care Services | Billboards, bus stop ads | Running & Sporting Events; Fairs & Festivals |
| Home Improvement Services | Yard signs, billboards | Fairs & Festivals |
| Pet Services | Park posters, bus stop ads | Parks & Nature Preserves |
| Entertainment | Movie theater ads, billboards | Sporting Events; Fairs and Festivals |
| Food and Beverage Brands | Event sponsorships, billboards | Running & Sporting Events; Fairs & Festivals |
| Transportation Services | Vehicle wraps, transit ads | Sporting Events |
| Cleaning Services | Billboards, bus shelter ads | Fairs & Festivals |
| Insurance Agencies | Bus stops, billboards | Fairs & Festivals |
| Local Government Campaigns | Public service announcements on billboards | Parks & Public Events |
| Telecommunications Providers | Digital billboards, bus stop ads | Construction Sites; Fairs & Festivals |
| Home Services (Plumbing, HVAC, Etc.) | Billboards, bus stop ads | Parks & Nature Preserves; Fairs & Festivals |
| Childcare Centers | Billboards, community board posters | Church Events; Fairs & Festivals |
| Sports Teams | Stadium signage, billboards | Public Events |
| Tattoo Parlors | Bus stop ads, billboards | Construction Sites |
| Alcohol and Tobacco Stores | Billboards, transit ads | Construction Sites |
The Power of the Physical World
People live and spend money in the physical world. Outdoor advertising brings your message into that world, where it’s more likely to be seen, remembered, and acted on.
BitBoard helps local businesses tap into the power of outdoor advertising with creative, high-visibility placements—including porta potty ads.
